What Are Booklet Envelopes?

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 21 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

What are booklet envelopes, and What are some of the best ways to use them? Booklet envelopes are medium to larger sized envelopes designed for holding larger materials that do not fit in a standard envelope. They are an excellent way to get your brochures, pamphlets and other marketing materials into the hands of your customers. Because of their size and shape, booklet envelopes can also be used to send multiple items all in the same flat mail package. They are a very efficient and cost-effective way of getting both your marketing materials and the resulting orders back into the hands of your clients.

Booklet envelopes stand out because of their size and shape and this is useful on several levels. They are more noticeable than your standard #10 sized envelopes and, as such, create some excitement. This increases the likelihood of it being opened instead of tossed aside.  Tearing open a booklet envelope is much more exciting than opening a standard letter because of the promise of the unknown. Taking advantage of the booklet envelopes’ atypical form is another way of drawing attention to your direct mail marketing campaign. By engaging clients and potential clients with the prospect of something more substantial than a typical mailed flier, you can increase open rates and leverage the physical appeal of direct mail, including its greater shelf-life and portability.

Booklet Envelope Basics

Booklet envelopes differ greatly from the typical diamond-cut and folded-form factor of standard envelopes like the #10 envelope and the A4. Instead, the paper stock is cut and folded almost like a manila folder, with two glued side flaps and an unglued sealing flap on the top.

The sealing flap is located along the longer side, unlike other large envelopes which typically open from the end. This characteristic makes it easier to fill the envelopes since more of the envelope interior is accessible. In other designs, the booklet must be carefully guided vertically during stuffing, a time-consuming process that often creates tearing and waste.

Typical booklet envelope sizes include:

  • 6 x 9 — These are best for smaller materials like pamphlets, booklets, small catalogs or printed fliers. This form is just slightly more narrow than a #10 envelope and around two inches taller.
  • 9 x 12 — The perfect size to fit normal 8 1/2” x 11” papers unfolded. Insurance companies often use these envelopes to send out new policy documents or renewals, for instance. Medium-sized magazines can also be sent in them.
  • 10 x 13 — These are oversized for larger materials, including large-format catalogs. Not as common as the booklet’s other styles since they can be bent during postage, but are excellent for making an impact or shipping premium materials via mail.

How to Use Booklet Envelopes

Probably the most common and best use for booklet envelopes is when you are mailing high-quality printed and bound materials like brochures, booklets, pamphlets or small magazines. The size difference between the booklet envelope and a regular #10 will prompt curiosity, encouraging even the most cynical customers to take a peek inside the envelope before they can throw it away or recycle it. They are an excellent tool to help grow your business.

There are numerous ways to use booklet envelopes as a tool for your business or in your personal life. Booklet envelopes are excellent organizational tools for the home and business. Keeping receipts catalogued and organized in labeled booklet envelopes is an old tried and true organizational tip that can make tax time much more enjoyable, or, at the very least, less stressful. They can also be used to capture and organize that endless flow of paper receipts and documents whether at home, in the office or on the road.

Booklet envelopes are also useful when organizing any school, charity or fund-raising events. Customizing the booklet envelopes to match your event and/or organization can add that personal touch every event needs. Booklet envelopes have an almost endless number of uses limited only by your imagination. Whether you are marketing, communicating or organizing you can take a look at Letter Jacket’s high quality booklet envelopes, available in multiple sizes. Each one can also be printed with custom art courtesy of Letter Jacket’s intuitive ordering system.

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