Branding 101: Brand Differentiation
With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate
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Direct Mail Now — Direct Mail’s Astoundingly Low Cost Per Lead
Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest…
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Branding 101: Branding Basics for Building Your Brand
Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries…
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Branding 101: Using Physical Elements of Envelopes to Relay Brand Messages
As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing…
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Branding 101: What Does Branding Mean?
At Letter Jacket, we do more than just make great-looking, high-quality envelopes. We also work with organizations like businesses, nonprofits, government offices, schools and everyone else under the sun to…
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