Famous Envelope Mysteries, Part 1!
“Death in the Envelope” sounds like a great BBC special, doesn’t it? If you thought it was just fictional fiancées involved in envelope-related debacles, think again! There are a number…
Read moreTag: direct mail
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How to Celebrate the Holidays Responsibly and Keep them Eco-Friendly
As you celebrate the holidays responsibly, you have to weigh your resources in the balance with hospitality and generosity. And when it comes to greetings, parties, and gifts, there’s a…
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Direct Mail vs. Email: When to Send Which
If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out…
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Holiday Stamps, a Brief History
What’s more fun at the post office than picking new stamps? If you said picking holiday stamps, we think you are correct. (Maybe it ties with claiming a package sent…
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Best-Kept Secrets: Holiday Fundraiser Marketing
No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the…
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Maximizing Paper in an Omnichannel World
Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The…
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7 Fun Tips to Spruce Up Holiday Mail
Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday…
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Balance Marketing with the Bottom Line
Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and…
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Could High-tech Metering Help Your Business?
Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super…
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Marketers, Combine Mail and Media!
If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between…
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