Direct Mail Primer: The How
In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part…
Read moreTag: direct mail
-
-
Why Email Will Never Die
Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail,…
Read more -
Church Branding: Getting Your Brand Started with the Right Mindset
Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church…
Read more -
Direct Mail Now — Direct Mail’s Astoundingly Low Cost Per Lead
Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest…
Read more -
Letter Jacket Envelopes| We’re Known for Great Customer Service
Most of what you find on these blog posts will be helpful news and advice about direct mail best practices, but today, we are going to do something
Read more -
Basics and Direct Mail Best Practices
Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last…
Read more -
Direct Mail Now: Why Direct Mail Is Making a Comeback
As part of our effort to educate our audience on the state of direct mail as well as strategies that make direct mail campaigns more effective, we are beginning a…
Read more -
Branding 101: Making the Best Use of a Brand Tagline
In terms of relative importance for branding, a great tagline comes just after a clear value proposition and an impactful brand logo. Your brand tagline is likely the first language-based…
Read more -
In a Digital World, a Physical Piece of Mail Really Stands Out
As technology progresses and moves us forward, what are we leaving behind? While older, non-digital media certainly has its limitations, a physical piece of mail has benefits that are being…
Read more -
Four Tips for Improving Your Direct Mail Campaign
A Direct mail Campaign is still one of the most effective methods of reaching customers and getting your message heard. A tangible, physical letter in the mail is still more…
Read more
