fundraising mail

holiday fundraising mail

How to Spice Up Your Fundraising Mail

During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your ...
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Can Using Color Increase Donations?

Can Using Color Increase Donations?

Summary: Can Using Color Increase Donations? Color psychology can influence how donors perceive fundraising mail and whether they choose to open it. Different colors create different emotional responses, from urgency and excitement to trust and stability. ...
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