mail marketing

7 Reasons Why Subscriptions Survive

This may come as news, but remember subscriptions? You know, those physical objects that used to come in the mail, regularly, with your name on the envelope. No, not bills. The ones you picked out, that ...
6 print marketing mistakes

6 Top Print Marketing Gaffes (Don’t Do Any of These)

The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the ...

Branding 101: Using Physical Elements of Envelopes to Relay Brand Messages

As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing is still effective, we also recognize ...

In a Digital World, a Physical Piece of Mail Really Stands Out

As technology progresses and moves us forward, what are we leaving behind? While older, non-digital media certainly has its limitations, a physical piece of mail has benefits that are being sacrificed at the same time. Companies ...

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