Balance Marketing with the Bottom Line
Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...
direct mail campaign
Could High-tech Metering Help Your Business?
Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...
Booklet Ideas for Your Next Direct Mail Project
Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...
Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...
Four Tips for Improving Your Direct Mail Campaign
A Direct mail Campaign is still one of the most effective methods of reaching customers and getting your message heard. A tangible, physical letter in the mail is still more attention-grabbing than a sea of e-mails ...
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