direct mail marketing

direct mail marketing

3 Reasons Why Schools Need Direct Mail Marketing

Schools, colleges, universities, trade schools, and training programs depend on one thing to succeed, students. But how do you reach those students? Direct mail marketing can help you connect with parents and alumni, increase enrollment, and ...
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Letters from an Envelope, Pt. 2: Larry the Security Envelope

Meet Larry, the security envelope. He means business. (But mostly finance.) He’s been around the marketing block and he’s seen a lot in his day. We interviewed him to get his take on what it’s like ...
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balance marketing with the bottom line

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...
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How to Know When to Splurge on Direct Mail

How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...
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Get Ahead with 6 Holiday Invitation Tips

Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. ...
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booklet ideas

Booklet Ideas for Your Next Direct Mail Project

Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...
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Marketing to Busy Parents: Best-Kept Secrets

We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...
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Are Newsletters Old News?

Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to create some buzz. However it’s going ...
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5 Ways to Raise Your Direct Mail ROI

You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear ...
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Man writing a letter - emotional impact of letters

Emotional Impact of the Analog Letter

Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional ...
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