direct mail marketing

Why Are Custom Business Envelopes Important for Brand Identity?

Custom business envelopes are important for brand identity because they create a consistent, professional first impression before the mail is ever opened. Think of the envelope as your brand’s handshake; it should be firm, polished, and ...

6 Money-Saving Hacks for Bulk Mailing

Summary: Bulk mail is a cost-effective way for businesses, nonprofits, and schools to send large quantities of identical mail while unlocking USPS discounts through presorting, barcoding, and standard envelope sizes. Nonprofits can save even more with ...

3 Reasons Why Schools Need Direct Mail Marketing

Schools, colleges, universities, trade schools, and training programs depend on one thing to succeed, students. But how do you reach those students? Direct mail marketing can help you connect with parents and alumni, increase enrollment, and ...

Letters from an Envelope, Pt. 2: Larry the Security Envelope

Meet Larry, the security envelope. He means business. (But mostly finance.) He’s been around the marketing block and he’s seen a lot in his day. We interviewed him to get his take on what it’s like ...

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

How to Know When to Splurge on Direct Mail

How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...

Get Ahead with 6 Holiday Invitation Tips

Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. ...

Booklet Ideas for Your Next Direct Mail Project

Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...

Marketing to Busy Parents: Best-Kept Secrets

We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...

Are Newsletters Old News?

Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to create some buzz. However it’s going ...

direct mail marketing

Why Are Custom Business Envelopes Important for Brand Identity?

6 Money-Saving Hacks for Bulk Mailing

3 Reasons Why Schools Need Direct Mail Marketing

Letters from an Envelope, Pt. 2: Larry the Security Envelope

Balance Marketing with the Bottom Line

How to Know When to Splurge on Direct Mail

Get Ahead with 6 Holiday Invitation Tips

Booklet Ideas for Your Next Direct Mail Project

Marketing to Busy Parents: Best-Kept Secrets

Are Newsletters Old News?

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direct mail marketing

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