Get Ahead with 6 Holiday Invitation Tips
Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your…
Read moreTag: direct mail marketing
-
-
Booklet Ideas for Your Next Direct Mail Project
Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message…
Read more -
Marketing to Busy Parents: Best-Kept Secrets
We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings,…
Read more -
Are Newsletters Old News?
Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to…
Read more -
5 Ways to Raise Your Direct Mail ROI
You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve…
Read more -
-
Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about…
Read more -
Connecting Direct Mail with Social Media
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have…
Read more -
Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales…
Read more -
Direct Mail Primer: The How
In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part…
Read more
