Balance Marketing with the Bottom Line
Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and…
Read moreTag: marketing tips
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Could High-tech Metering Help Your Business?
Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super…
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Get Ahead with 6 Holiday Invitation Tips
Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your…
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Best-Kept Secrets: Marketing to Millennials as Parents
“Marketing to Millennials”—you’ve been hearing it for the past ten years. Is there anything new under the sun to say? Well, yes! Because Millennials have grown up. They’re still buying…
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6 Top Print Marketing Gaffes (Don’t Do Any of These)
The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is…
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Marketing to Busy Parents: Best-Kept Secrets
We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings,…
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Postcard or Letter: When to Send Which
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most…
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