7 Fun Tips to Spruce Up Holiday Mail
Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday…
Read moreTag: direct mail marketing campaign
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Balance Marketing with the Bottom Line
Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and…
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How to Know When to Splurge on Direct Mail
How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to…
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Booklet Ideas for Your Next Direct Mail Project
Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message…
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Marketing to Busy Parents: Best-Kept Secrets
We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings,…
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Make Your Direct Mail Marketing Campaign Stand Out
You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is…
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