direct mail marketing campaign

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...

Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...

We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...

You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...