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Holiday Mail

7 Fun Tips to Spruce Up Holiday Mail

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...
balance marketing with the bottom line

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

How to Know When to Splurge on Direct Mail

How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...
booklet ideas

Booklet Ideas for Your Next Direct Mail Project

Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...

Marketing to Busy Parents: Best-Kept Secrets

We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...
In a Digital World, Make Your Direct Mail Marketing Campaign Stand Out

Make Your Direct Mail Marketing Campaign Stand Out

You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...

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