Business advice

Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under ...

Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest ratio out of any advertising forms ...

Most of what you find on these blog posts will be helpful news and advice about direct mail best practices, but today, we are going to do something a little different. Not one to toot our ...

The most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners. Since 1941, the winning nominees of ...

Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries to work their magic and bring ...

Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last post talked about how direct mail ...

Direct mail programs in this modern day and age can be just as sustainable if not more so than paperless programs. From lumber foresters to mills to raw paper manufacturers, every industry is doing their part ...

The New Year may have just hit, but there is no time like the present when it comes to preparing for tax season. Before you know it, thousands of people will be requesting assistance preparing and ...

As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing is still effective, we also recognize ...

Learn about how custom-printed envelopes work, including the ordering process and how to request complete customization with our bespoke fabrication options by reading these envelope FAQs. What is a Custom-Printed Envelope? The difference between a custom ...