A History of Envelopes in the U.S.
Envelopes have a storied history almost as long as the idea of letter-carrying itself. In the United States, envelope history is entwined with such landmark cultural events as the Civil…
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Why Email Will Never Die
Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail,…
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What Are Booklet Envelopes?
Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks
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Branding 101: Brand Differentiation
With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate
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Stay at the Top of Design Trends With these 2016 Hot Colors
Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a…
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Direct Mail Now — Direct Mail’s Astoundingly Low Cost Per Lead
Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest…
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Letter Jacket Envelopes| We’re Known for Great Customer Service
Most of what you find on these blog posts will be helpful news and advice about direct mail best practices, but today, we are going to do something
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History of the Oscars Envelope
The most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners.…
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Branding 101: Branding Basics for Building Your Brand
Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries…
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Basics and Direct Mail Best Practices
Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last…
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