Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still…
Read moreEnvelopes have a storied history almost as long as the idea of letter-carrying itself. In the United States, envelope history is entwined with such landmark cultural events as the Civil…
Read moreThose touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail,…
Read moreBooklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks
Read moreWith more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate
Read moreThose outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a…
Read moreConventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest…
Read moreMost of what you find on these blog posts will be helpful news and advice about direct mail best practices, but today, we are going to do something
Read moreThe most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners.…
Read moreBuilding your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries…
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