Business advice

In terms of relative importance for branding, a great tagline comes just after a clear value proposition and an impactful brand logo. Your brand tagline is likely the first language-based interaction a potential customer will have ...

As technology progresses and moves us forward, what are we leaving behind? While older, non-digital media certainly has its limitations, a physical piece of mail has benefits that are being sacrificed at the same time. Companies ...

In an age where nearly-infinite choices are available seemingly at the click of a button, many brands are realizing that the ways brand loyalty are defined and attained have fundamentally changed. Their realization stems from the ...

Variable addressing is a relatively new approach to a word processing technique that enables mass printing orders where every envelope has a different address printed on it. Older versions that have existed since the 1980s often ...

We provide a unique service in this day and age of outsourcing, cheap imports and a race to the bottom in terms of product quality. Unlike most other custom envelope suppliers, we manufacture 100 percent of ...

One of the biggest benefits we tout when encouraging customers to use our services is that we manufacture all of our envelopes 100 percent in-house with our own industrial printing equipment. This process not only helps ...

At Letter Jacket, we do more than just make great-looking, high-quality envelopes. We also work with organizations like businesses, nonprofits, government offices, schools and everyone else under the sun to help them come up with the ...

If there is one thing industry pundits love to do, it is to hyperbolize. Saying radical, paradigm-shifting statements gets them more media attention and thought leadership adoration than a balanced, well-thought-out argument, after all. Sadly, people ...

At Letter Jacket, we aim to make the customer experience as seamless and frictionless as possible. We purposefully gave our site a simplified, flat-looking design not just because it looks friendly, but because it makes navigation ...

According to a study performed by the New York University School of Law, more than 44 percent of junk mail is thrown away, unopened. Here at Letter Jacket, we know your mail is anything but junk. ...