Direct Mail

Why Direct Mail Marketing Is Making a Comeback

In the face of over-saturated electronic stimulation, the classic appeal of direct mail is making a strong resurgence. Direct mail offers benefits that e-mail and other “trendy” forms of electronic communication simply cannot compete with. Taking ...

Four Tips for Improving Your Direct Mail Campaign

A Direct mail Campaign is still one of the most effective methods of reaching customers and getting your message heard. A tangible, physical letter in the mail is still more attention-grabbing than a sea of e-mails ...

Paper VS Electronic Invoices

Paper VS electronic invoices who really wins? As many companies are trying to get rid of paper in favor of new “paperless” offices, they are discovering that some things end up getting lost in translation. What ...
postage rate change

A Postage Rate Change Effects Us All

Direct mail marketing is an important part of business practice, even in the digital age. It is important to view every communication with your clients as a direct contact. While email blasts and social media postings ...

Why Does Made in the USA Really Matter?

Over the past ten years or so, the United States has become more far-reaching in terms of our global presence and sense of responsibility. We have become more insular in terms of our own sense of ...

In a Digital World, Make Your Direct Mail Marketing Campaign Stand Out

We live in a digital world where information travels at the speed of light. Instant gratification is expected in today’s society. People are plugged in twenty-four hours a day, seven days a week. The truth is, ...

Why Buying Direct From An Envelope Manufacturer Makes A Difference

Why should you buy envelope manufacturer? It is a good question. When you are planning your direct mail marketing campaign, you want to deliver the best to your customers, starting with the packaging. The right packaging ...

Give Alumni What They Want| Direct Mail Campaigns

When constructing a direct mail campaign as a college or university alumni association, it is important to be certain you are delivering what your alumni want and need, to ensure that your mailing doesn’t wind up ...

Color is King in Direct Mail

As you strategize your direct mail campaign, it’s vital to create a powerful visual impression on your envelope that will immediately catch the eye of your potential clients, and encourage them to look at the contents. ...

July 2014 Changes to USPS

As the United States Postal Service continues to struggle against flagging sales in the face of the digital age, change is something of a fact of life. Fewer and fewer people are using regular mail to ...

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