Direct Mail

Branding 101: Using Custom Printed Envelopes to Reinforce Your Branding

Your business has likely spent a great deal of money creating, establishing and reinforcing its brand. Sending direct mail is a large component of this process. The offers and information you include all serve to remind ...
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Direct Mail Marketing

The Evidence That Direct Mail Marketing Works

Even in the midst of millions of businesses investing in digital marketing and paperless strategies, direct mail still occupies an important niche of the business word. If anyone needs evidence, they need look no further than ...
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good first impression

Make A Good First Impression With Custom Envelopes

When it comes to your customers receiving mail, an envelope is the first thing they will see, but it should never be the last. Certain types of mailers fail to grab attention, or they can even ...
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Digital Divide

Envelopes, Paper and the Digital Divide

A worrying trend comes along with the assumption that “digital divide” is the only logical choice. The fact is that not everyone has the capability or, for that matter, the interest to invest in digital technology. ...
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How to use a booklet envelope.

How To Use A Booklet Envelope?

Booklet envelopes are one of the most eye-catching and unique vessels available for direct mail. Their noticeable size and capability of holding a multitude of different items makes them a true treat for recipients. These traits ...
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customer relationship

How To Create A Great Customer Relationship

While much of the focus of current marketing campaigns is on “generating buzz." Customer relationships should be the most important goal. A repeat customer buys more consistently. They can even become a brand advocate, voluntarily generating leads ...
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Direct Mail Business Branding

Business branding is indescribably important for forging relationships with potential customers. Logos are a key component of this strategy. Organizations should always carefully deliberate regarding the message they choose to send to the public in the ...
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Cut Out The Middleman And Save With Letter Jacket

The sheer value of ordering from a business that exclusively makes and sells custom envelopes does not take a math genius to calculate. Unlike big box stores or other office supply services, Letter Jacket sticks to ...
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Why Direct Mail Marketing Is Making a Comeback

In the face of over-saturated electronic stimulation, the classic appeal of direct mail is making a strong resurgence. Direct mail offers benefits that e-mail and other “trendy” forms of electronic communication simply cannot compete with. Taking ...
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Four Tips for Improving Your Direct Mail Campaign

A Direct mail Campaign is still one of the most effective methods of reaching customers and getting your message heard. A tangible, physical letter in the mail is still more attention-grabbing than a sea of e-mails ...
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