Quality vs. Cost: How to Tell When "Extras" Are Worth It
Consider the grocery trip. One week your mind is on your checking account. You keep your head down and stick to your list. But the next week, it’s wiser to…
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Connecting Direct Mail with Social Media
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have…
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Direct Mail Best Practices
Direct mail is no longer the humble best-kept secret of A+ marketing. It’s now commonly known to be the most consistently reliable way of reaching an audience. If you’re ready…
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Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales…
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The High (and Pesky) Cost of Undeliverable Mail
One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than…
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Our 10 Best Tips for Direct Mail Marketing: Redux!
In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a…
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How you are Missing out by Going Paperless
There is no denying that green is in. Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better…
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Are Custom Printed Envelopes a Right?
Are custom printed envelopes a right? More and more often, we are asked to choose whether or not we want to receive items electronically or through the mail. Whether we…
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Direct Mailing Best Practices and Approaches | Letter Jacket
Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign.…
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