5 Ways to Raise Your Direct Mail ROI
You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear ...
Direct Mail
Postcard or Letter: When to Send Which
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects ...
How to Spice Up Your Fundraising Mail
During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your ...
Emotional Impact of the Analog Letter
Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional ...
Add-ons That Make Extra Postage Worth it
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the ...
Direct Mail and Data Security: Top 5 Ways to Stay Safe | Letter Jacket Envelopes
Remember that note you passed in fourth grade? It could have been a Valentine. It could have been of the “Do you like me? Check Yes or No” variety. It was supposed to go straight to ...
Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...
How to Save Money on Postage
We’ve always known that direct mail can give you a uniquely great return on investment. But if you have anything to do with balancing your business’ books, you know that investment is the right word. It ...
Spring Clean Your Address Books
Giving up a beautiful spring day to wash your blinds and clean out your closets? Perhaps you could take it or leave it. But doing a spring clean of your office address books is always worth ...
Quality vs. Cost: How to Tell When "Extras" Are Worth It
Consider the grocery trip. One week your mind is on your checking account. You keep your head down and stick to your list. But the next week, it’s wiser to stock up on bulk, splurge on ...
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