Direct Mail

Giving up a beautiful spring day to wash your blinds and clean out your closets? Perhaps you could take it or leave it. But doing a spring clean of your office address books is always worth ...

Consider the grocery trip. One week your mind is on your checking account. You keep your head down and stick to your list. But the next week, it’s wiser to stock up on bulk, splurge on ...

We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting ...

Direct mail is no longer the humble best-kept secret of A+ marketing. It’s now commonly known to be the most consistently reliable way of reaching an audience. If you’re ready to take your business or organization ...

We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...

One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback ...

In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper ...

There is no denying that green is in.  Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better for the environment” or “saves trees.” ...

Are custom printed envelopes a right? More and more often, we are asked to choose whether or not we want to receive items electronically or through the mail.  Whether we are signing up for a new ...

Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...