Direct Mail

Letters from an Envelope, Pt. 4: Booklet Envelopes and Catalog Envelopes

Maybe someone sprinkled fairy dust in our stockroom, but our booklet envelopes have been speaking up! For our final installment, a booklet envelope and a catalog envelope tell us how to get the most bang for your ...

Letters from an Envelope, Pt. 2: Larry the Security Envelope

Meet Larry, the security envelope. He means business. (But mostly finance.) He’s been around the marketing block and he’s seen a lot in his day. We interviewed him to get his take on what it’s like ...

Letters from an Envelope, Pt. 1: Number 10 Envelopes

Call me Number 10. Perhaps you were looking for me, a humble number 10 envelope. Perhaps you found me in the back of a drawer while looking for a blue highlighter. Welcome to my world. Letters ...

Why Use Peel and Seal Envelopes? (And Why You Should Stop Licking Them)?

Licking envelopes might not be deadly (sorry, Seinfeld fans), but it’s definitely outdated. What was once a normal part of mailing now feels inefficient, messy, and, let’s be honest, a little unpleasant. Between the odd taste, ...

Direct Mail vs. Email: When to Send Which

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the ...

Best-Kept Secrets: Holiday Fundraiser Marketing

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...

Maximizing Paper in an Omnichannel World

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...

7 Fun Tips to Spruce Up Holiday Mail

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

Marketers, Combine Mail and Media!

If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...

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Direct Mail

Letters from an Envelope, Pt. 4: Booklet Envelopes and Catalog Envelopes

Letters from an Envelope, Pt. 2: Larry the Security Envelope

Letters from an Envelope, Pt. 1: Number 10 Envelopes

Why Use Peel and Seal Envelopes? (And Why You Should Stop Licking Them)?

Direct Mail vs. Email: When to Send Which

Best-Kept Secrets: Holiday Fundraiser Marketing

Maximizing Paper in an Omnichannel World

7 Fun Tips to Spruce Up Holiday Mail

Balance Marketing with the Bottom Line

Marketers, Combine Mail and Media!

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