Direct Mail Primer: The How
In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part…
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Direct Mail Primer: How to Grow Your Business
We live in an increasingly digital world, where information moves at the speed of light, and people can communicate across continents in real time. Advertising is handled via ad word…
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Collection Envelopes as a Branding Element
Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work…
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Ways to Increase Your Church’s Tithing
Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still…
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Why Email Will Never Die
Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail,…
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Church Branding: Getting Your Brand Started with the Right Mindset
Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church…
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What Are Booklet Envelopes?
Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks
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Branding 101: Brand Differentiation
With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate
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Stay at the Top of Design Trends With these 2016 Hot Colors
Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a…
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History of the Oscars Envelope
The most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners.…
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