Direct Mail

Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries to work their magic and bring ...

Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last post talked about how direct mail ...

Direct mail programs in this modern day and age can be just as sustainable if not more so than paperless programs. From lumber foresters to mills to raw paper manufacturers, every industry is doing their part ...

The New Year may have just hit, but there is no time like the present when it comes to preparing for tax season. Before you know it, thousands of people will be requesting assistance preparing and ...

As part of our effort to educate our audience on the state of direct mail as well as strategies that make direct mail campaigns more effective, we are beginning a new continuing post series. We are ...

As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing is still effective, we also recognize ...

Bangtail envelopes are a relatively uncommon paper folding design where a loose slip of paper is attached to the envelope flap or the back of the envelope, just like a tail. This slip is attached with ...

Learn about how custom-printed envelopes work, including the ordering process and how to request complete customization with our bespoke fabrication options by reading these envelope FAQs. What is a Custom-Printed Envelope? The difference between a custom ...

In terms of relative importance for branding, a great tagline comes just after a clear value proposition and an impactful brand logo. Your brand tagline is likely the first language-based interaction a potential customer will have ...

As technology progresses and moves us forward, what are we leaving behind? While older, non-digital media certainly has its limitations, a physical piece of mail has benefits that are being sacrificed at the same time. Companies ...