Direct Mail

Collection Envelopes as a Branding Element

Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work harder to bring in followers, build ...

Ways to Increase Your Church’s Tithing

Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still suffers, and churches are having to ...

Why Email Will Never Die

Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail, which is still very much alive ...

Church Branding: Getting Your Brand Started with the Right Mindset

Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church membership and regular service attendance numbers ...

What Are Booklet Envelopes?

Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes ...

Branding 101: Brand Differentiation

With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those ...

Stay at the Top of Design Trends With these 2016 Hot Colors

Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under ...

History of the Oscars Envelope

The most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners. Since 1941, the winning nominees of ...

Branding 101: Branding Basics for Building Your Brand

Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries to work their magic and bring ...

Basics and Direct Mail Best Practices

Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last post talked about how direct mail ...

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Direct Mail

Collection Envelopes as a Branding Element

Ways to Increase Your Church’s Tithing

Why Email Will Never Die

Church Branding: Getting Your Brand Started with the Right Mindset

What Are Booklet Envelopes?

Branding 101: Brand Differentiation

Stay at the Top of Design Trends With these 2016 Hot Colors

History of the Oscars Envelope

Branding 101: Branding Basics for Building Your Brand

Basics and Direct Mail Best Practices

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