Branding 101: Branding Basics for Building Your Brand
Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries…
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Basics and Direct Mail Best Practices
Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last…
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Paper Products and Sustainability
Direct mail programs in this modern day and age can be just as sustainable if not more so than paperless programs. From lumber foresters to mills to raw paper manufacturers,…
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Best Tax Envelopes This Season
The New Year may have just hit, but there is no time like the present when it comes to preparing for tax season. Before you know it, thousands of people…
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Direct Mail Now: Why Direct Mail Is Making a Comeback
As part of our effort to educate our audience on the state of direct mail as well as strategies that make direct mail campaigns more effective, we are beginning a…
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Branding 101: Using Physical Elements of Envelopes to Relay Brand Messages
As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing…
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Custom-Printed Envelopes 101: Bangtails
Bangtail envelopes are a relatively uncommon paper folding design where a loose slip of paper is attached to the envelope flap or the back of the envelope, just like a…
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Custom Printed Envelopes 101: Envelope FAQs
Learn about how custom-printed envelopes work, including the ordering process and how to request complete customization with our bespoke fabrication options by reading these envelope FAQs. What is a Custom-Printed…
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Branding 101: Making the Best Use of a Brand Tagline
In terms of relative importance for branding, a great tagline comes just after a clear value proposition and an impactful brand logo. Your brand tagline is likely the first language-based…
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In a Digital World, a Physical Piece of Mail Really Stands Out
As technology progresses and moves us forward, what are we leaving behind? While older, non-digital media certainly has its limitations, a physical piece of mail has benefits that are being…
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