Direct Mail Takes Campaigns to the Next Level in 2020

Improve overall campaign performance by adding direct mail to the multichannel marketing mix. Technology makes marketing more convenient, but it can also feel cold and impersonal. The tangible aspect of direct mail can add a personal touch to marketing campaigns. Don’t underestimate the role direct mail can have. Direct mail is a powerful tool businesses can use to reach their target audiences and can support their other marketing efforts and channels. In fact, when implemented correctly, direct mail might be the key for businesses to reach their goals as part of a multichannel marketing campaign. Think of direct mail as the tactile piece of your multichannel marketing strategy. Discover the positive impact direct mail has on return on investment (ROI) when fully integrated into a multichannel campaign mix.

What is Multichannel Marketing?

When customers interact with your business, they expect the same experience across the board, whether they visit a website, go to a store, or check their mail. Create consistent customer experiences across all of your channels with multichannel marketing.  Multichannel marketing is the combination of several marketing channels working together to maximize results. Simply put, it makes sure that your business is where your customers are. And where are your customers? They are everywhere.

Through a multichannel marketing campaign, you can implement a single strategy across your marketing platforms, providing customers with a consistent message and experience, as well as maximizing your opportunities for interaction. Multichannel marketing is great at giving customers a choice on how, when, and where they interact with your business. It boils down to this; more channels means more opportunities to connect and engage.

How can you use multichannel marketing to reach your goals?

Multichannel marketing helps you reach your customers with a unified and consistent message across a variety of marketing channels. Multichannel marketing makes the customer experience seamless across channels.  

Adding Direct Mail to Multichannel Marketing

One of the great advantages of multichannel marketing is the ability to combine the strengths of all the different marketing channels. Print is a vibrant industry, and direct mail can be a welcome distraction from digital marketing. In fact, direct mail has the ability to make such a dramatic impact because consumers are often overwhelmed by digital fatigue. Adding direct mail to your multichannel campaigns has proven to be a catalyst for better response rates and higher ROI. Plus, direct mail can fit in at any point in the sales funnel, depending on your marketing goal.

Direct mail can generate new customers, new leads, new sales, and help customers build a better understanding of your company. Direct mail supports your other marketing efforts by directing consumers to your website, social media channels, or even a special phone number. You might include a QR code or special URL. You can combine direct mail with social media, email, and IP targeting.

Direct mail is a great channel to use for welcoming new customers, retargeting, and delivering calls to action. One advantage of direct mail is its physical ability to stand out and cut through the clutter. A physical object leaves a deeper impact and is more likely to be remembered. Holding the direct mail piece in their hands, customers can easily read over your marketing message multiple times. This longevity gives you a chance to include a range of valuable information. The physical aspect of direct mail can also help it feel more interactive than other marketing channels.

Direct Mail Reinforces Your Brand

Effectiveness of direct mail improves even more when it represents a company’s brand well, and at Letter Jacket, we know just how to do that. The very first thing someone sees when they get a piece of mail is the envelope, and we know those first impressions matter. We can help you match the right envelope for the right campaign. Not only making sure it represents you in the most positive way possible, but also making sure what’s on the outside of your envelope is just as impressive as what’s on the inside.

Direct mail can deliver a message that resonates. With the right approach, direct mail can make your brand more memorable and produce greater ROI. At Letter Jacket, we can help you with the branded marketing communication materials you need. We offer quality paper and printing for direct mail. We’ll make sure you always look professional, and we’ll do it on time. Contact us to order today. 

Key Takeaways

• Multichannel marketing helps you reach your customers with a unified and consistent message across a variety of marketing channels.
• Direct mail can make your brand more memorable and produce greater ROI.
• Direct mail is a powerful tool businesses can use to reach their target audiences.
• Direct mail can generate new customers, new leads, and new sales.
• Letter Jacket can help you with the branded marketing communication materials you need.