Spreading Love One Card at a Time

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 21 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

Valentine’s Day is a time for expressing love and appreciation, and what better way to do so than through heartfelt, personalized cards? This is where “Valentines by Kids” steps in, an organization dedicated to spreading love through handmade cards crafted by students, fostering community connections one Valentine card at a time. This initiative, started by Patrick Kaufmann when he was just eight years old, now a junior in high school, has grown exponentially over the past eight years, touching the hearts of countless individuals.

The Purpose of Valentines by Kids

Founded by Patrick Kaufmann, “Valentines by Kids” began as a simple idea during his volunteer work at Food and Friends. He noticed that not everyone received a Valentine’s Day card and wanted to change that. He set out to create an organization whose mission is clear: bringing back the charm of handwritten cards in a digital age. Patrick explains that their goal is simple yet profound— allow children to create and share Valentine’s cards with various community members, from elderly residents in nursing homes to frontline workers and neighbors, thus reaching individuals who might not otherwise receive a card, ensuring everyone feels loved and appreciated on this special day.

“[When volunteering at Food and Friends] I knew that not everyone was going to receive a card. So that’s when I started thinking, and I started asking my school to help me make cards, and then the project just kept expanding year by year, and it’s been a wonderful experience how it’s gotten bigger each year.” — Patrick Kaufmann, Founder.

The Impact on the Community

Building Bonds and Relationships

Patrick recounts the immeasurable impact Valentines by Kids has had on the community. Each card, he says, carries a personal touch that fosters a sense of connection and belonging. For many recipients, especially those who may feel isolated or overlooked, receiving a child’s handmade card can be a deeply moving experience.

Collaborative Efforts with Letter Jacket Envelope

To facilitate the distribution of these cards, “Valentines by Kids” collaborates with Letter Jacket Envelopes. This partnership ensures that the cards are safely and beautifully packaged, ready to bring smiles to their recipients. Letter Jacket collaborated with Patrick to create a custom design on their envelopes that says “To my friends” with hearts all around “Happy Valentine’s Day.” The rest of the envelope is left blank, which kids use as a white canvas to decorate and add a touch of warmth. Patrick recognizes that Letter Jacket Envelopes play a crucial role in the supply chain, providing the necessary materials to keep the initiative running smoothly.

Challenges and Outcomes Over the Years

Like any meaningful endeavor, Valentines by Kids has faced its share of challenges over the past eight years. From logistical issues in coordinating large-scale card distributions to ensuring consistent participation from schools and volunteers, the organization has continually adapted and evolved to meet these hurdles head-on.

Facing Obstacles

Running a project like “Valentines by Kids” comes with its challenges. One significant hurdle has been finding enough recipients for the increasing number of cards. Despite the growing interest from schools and students eager to participate, there have been times when the supply of cards exceeded the demand. This challenge highlights the importance of expanding the network of recipients to include more hospitals, nursing homes, and other organizations willing to partake in this beautiful initiative.

Overcoming Difficulties

Over the years, Patrick and his team have refined their processes to handle the logistical complexities of the project. Starting in the fall, when schools are back in session, Valentines by Kids uses Google Forms to collect information from participating schools and coordinate with Letter Jacket Envelopes to ensure the quantity needed and timely delivery of envelopes. Once they have received the envelopes, they sort them into how many each school requires and ship them. Every step has been optimized for efficiency. The dedication and resilience of the team have turned these challenges into opportunities for growth and improvement.

Goals and Community Support

Expanding the Reach

“Valentines by Kids” aims to expand its reach beyond the local DMV area (Washington D.C., Maryland, and Virginia). By involving more schools, including high schools, and reaching out to new communities, the project hopes to touch even more lives. The goal is to create a network of volunteers and partners who can help spread the message of love and inclusion far and wide.

How You Can Help

Community support is vital for the continued success of “Valentines by Kids.” There are several ways you can contribute:

  • Schools and Teachers: Encourage your students to participate in creating Valentine’s Day cards. It’s a fun and meaningful activity that teaches empathy and kindness.
  • Businesses and Organizations: Partner with “Valentines by Kids” to provide resources or become a distribution point for the cards.
  • Volunteers: Assist with the logistics of collecting, sorting, and distributing the cards. Your time and effort can make a significant difference.
  • Donors: Financial contributions help cover materials and shipping costs, ensuring that more cards can reach those who need them.

“I’ve gotten many phone calls from people who have received our cards, and it’s just so wonderful to hear how their day completely changed. And I’ve also gotten many cards written by the recipients, which are heartwarming to see my project’s impact.” —  Patrick Kaufmann, Founder.

Conclusion

“Valentines by Kids” is more than just a project; it’s a movement that brings people together through simple acts of kindness. By creating and distributing handmade cards, Patrick Kaufmann and his team spread love and joy to those who need it most. But they can’t do it alone. Your support, whether through participation, partnership, or donations, can help them achieve their goals and make a lasting impact on the community. These cards are more than just pieces of paper; they represent love, care, and human connection. For recipients in hospitals and nursing homes, these cards can be a beacon of hope and a reminder that they are not alone.

Let’s come together to ensure that no one feels alone on Valentine’s Day. Visit Valentines by Kids to learn more and find out how you can get involved. Together, we can spread love one card at a time.

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