At Letter Jacket, our products seem simple but the service we provide customers can get quite complex. In our years of helping companies and organizations create their own custom envelopes, we have learned a thing or two about graphic design and how it can affect the perception of your brand.
We regularly use this expertise to make suggestions or guide clients when they feel lost. Our feedback has helped countless companies come up with novel new approaches to branding or cement their brand image in a clear graphic style. Let us go above and beyond the typical level of service by working closely with you to come up with envelopes that are not only beautiful, but that encapsulate what your brand cares about in powerful ways.
How an Envelope Company Can Become Your Branding Consultants
The Internet has made doing business easier, but it has also blended the boundaries between one brand and another. Now that clients have the option to go with hundreds or even thousands of other brands — sometimes not even one in the same country — what reason do they have to choose yours?
Your branding consultants will have to supply that reason and communicate it in a convincing way. A brand is essentially a distillation of the promises a company offers to their clients. Whether that promise is to work locally, offer great pricing, have extensive knowledge of the legal aspects of the field or all of the above, these qualities must be communicated clearly and succinctly through branding.
If this sounds like a lot of work, realize that you do not have to do it alone. Letter Jacket can help you modify your existing branding or even create new approaches so that every piece of professional correspondence you send proudly bares your company name.
We can help you craft a new version of your logo to fit on the envelope format. We can also help you decipher ways to break down your corporate branding into a simple color scheme that evokes brand ideals with only a few colors. We can even help you craft a new brand image from the ground up.
Many of our clients have gone on to use our input as a launching platform for new ways to approach branded stationery, direct mail products and even their entire graphic vocabulary.
Microbranding for the Segmentation Age
Brands must always come up with new ways to grab the attention of their potential and existing clients. One of the simplest ways to do this is to create a new campaign that forces people to reconsider how they perceive your brand.
For example, a sports retailer could expand their product line to include a variety of disc golf discs. Their new branding can emphasize the increasingly-popular sports’ “soaring” participation rates. Clever use of envelope copy, disc graphics and a unique color scheme can all complement existing branding in ways that tie the new campaign into the old brand ideals. Approaches like these create deeper levels of market penetration as new segments embrace your brand and existing customers see your brand in a whole new light.
Let Letter Jacket help you with opportunities like these so that your brand can attain new levels of nuance and affinity. At the very least you will have some gorgeous-looking envelopes to show for it. Visit our testimonials page to see examples of how we have been able to bring brand ideals to life.
