Branding for small businesses

Branding 101: Brand Differentiation

With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those ...

Stay at the Top of Design Trends With these 2016 Hot Colors

Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under ...

Direct Mail Now — Direct Mail’s Astoundingly Low Cost Per Lead

Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest ratio out of any advertising forms ...

Letter Jacket Envelopes| We’re Known for Great Customer Service

Most of what you find on these blog posts will be helpful news and advice about direct mail best practices, but today, we are going to do something a little different. Not one to toot our ...

Branding 101: Branding Basics for Building Your Brand

Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries to work their magic and bring ...

Basics and Direct Mail Best Practices

Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last post talked about how direct mail ...

Branding 101: Using Physical Elements of Envelopes to Relay Brand Messages

As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing is still effective, we also recognize ...

Is Brand Loyalty Dead?

In an age where nearly-infinite choices are available seemingly at the click of a button, many brands are realizing that the ways brand loyalty are defined and attained have fundamentally changed. Their realization stems from the ...

The Letter Jacket Advantage: Industrial Printing = Fast Delivery

One of the biggest benefits we tout when encouraging customers to use our services is that we manufacture all of our envelopes 100 percent in-house with our own industrial printing equipment. This process not only helps ...

Direct Mail and Fundraising: Is There a Future?

If there is one thing industry pundits love to do, it is to hyperbolize. Saying radical, paradigm-shifting statements gets them more media attention and thought leadership adoration than a balanced, well-thought-out argument, after all. Sadly, people ...

Branding for small businesses

Branding 101: Brand Differentiation

Stay at the Top of Design Trends With these 2016 Hot Colors

Direct Mail Now — Direct Mail’s Astoundingly Low Cost Per Lead

Letter Jacket Envelopes| We’re Known for Great Customer Service

Branding 101: Branding Basics for Building Your Brand

Basics and Direct Mail Best Practices

Branding 101: Using Physical Elements of Envelopes to Relay Brand Messages

Is Brand Loyalty Dead?

The Letter Jacket Advantage: Industrial Printing = Fast Delivery

Direct Mail and Fundraising: Is There a Future?

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Branding for small businesses

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Special orders

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