3 Benefits of Custom Printing
Never mail a plain, white envelope ever again! Envelopes are like the wrapping for your messages, flyers, marketing materials, and business correspondence. They are the first impression, and can even…
Read moreBranding for small businesses
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Best-Kept Secrets: Marketing to Millennials as Parents
“Marketing to Millennials”—you’ve been hearing it for the past ten years. Is there anything new under the sun to say? Well, yes! Because Millennials have grown up. They’re still buying…
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6 Differences Between Church and Business Branding
Branding for a church or non-profit does not always follow all the same rules as branding for a business. If you work for a church or non-profit, you might even…
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Keeping Your Brand Human
Small business branding has an advantage. Because you’re still so close to the ground, brand-building blends easily not just with increasing sales, but with deepening relationships and maximizing community impact.…
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What Are Booklet Envelopes?
What are booklet envelopes, and What are some of the best ways to use them? Booklet envelopes are medium to larger sized envelopes designed for holding larger materials that do not fit…
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Target and Its Bullseye Logo
Logos and branding are possibly the single most important aspect of building success for any company. The world is full of logos that are so well known that the moment…
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Direct Mailing Best Practices and Approaches | Letter Jacket
Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign.…
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Avoid These Church Branding Mistakes
Few people think about marketing and branding when it comes to churches and other religious institutions, but this is a big mistake. In fact, branding and a marketing identity for…
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Church Branding: Church Logos
Many people don’t consider logos when they think about churches, but even for these nonprofit, faith-based organizations, branding is important. We live in an increasingly secular society where people are…
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Why Email Will Never Die
Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail,…
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