In a Digital World, Make Your Direct Mail Marketing Campaign Stand Out

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 21 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

We live in a digital world where information travels at the speed of light. Instant gratification is expected in today’s society. People are plugged in twenty-four hours a day, seven days a week.

The truth is, studies prove that direct mail marketing still plays an important role in marketing communications. You still need to make sure that your direct mail stands out so your audience will read it.

Direct Mail Marketing List Management

Mailing list management is vital in making sure your direct mail gets noticed. In the digital age, you can use technology to manage your direct mail contacts. We have options like customer relationship management (CRM) software to address verification packages and list management services.

These kinds of software package can be leveraged to keep your lists up-to-date and accurate. Software can help you determine and track trends in purchasing, demographics, and other data about your customers and sales prospects. By having detailed portfolios of your customers, you can better tailor your direct mail marketing strategy for maximum effect.

Digital + Analog = A Winning Combination

Any good marketing strategy includes a call to action. This could be a phone number, address, or survey, encouraging your potential client to reach out and get in touch with you.

In the digital age, you can combine the Internet with your direct mail. It is easier than ever to direct your client to your website or encourage them to send you an email.

You can include a QR code that the reader can scan with their smartphone, automatically connecting them to a website with special information. What better way to get them details about discounts on your product or service?

This sort of approach is fun as well as effective. It allows you to use the best of both worlds in your marketing campaign.

Customize Your Mailing

Your direct mail campaign has to be seen in order to be effective, and using a custom approach to your mail is the key to getting seen. Customizing your direct mail goes far beyond just using the customer’s name on the envelope. Names are a first step, not the whole approach.

Try using a custom-designed envelope including imagery, an eye-catching font, a color scheme and style sure to catch your client’s eye. Envelopes that look like they contain a greeting card are more likely to catch your client’s attention than simple white or manila envelopes. Custom envelopes from Letter Jacket will add a sense of style, making sure your direct mail is opened.

Customers like the feel of physical items which deliver a real sensation that cannot be matched in the digital medium. When designing your direct mail campaign, Letter Jacket envelopes can be just that physical touch you need. To get started with advice or questions about your direct mail campaign, give us a call. We are here to help!

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