Our 10 Best Tips For Direct Mail Marketing

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 21 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

A lot of companies believe direct mail is a passé or outmoded concept, but it can still be a useful marketing tool. You’ll want to come up with some ideas to catch your potential clients’ eye so that your circular flyer doesn’t end up in the circular bin.

Here are Ten of our Best Tips for Direct Mail Marketing!

  1. Go it Old-School. A direct mail document that uses yellow, legal-sized manila envelopes looks impressive and official. This is an old idea, but the professional-looking package will get people to open it up.
  2. Samples Sell. If you can, put some sort of sample into the flyer, like a tile sample, carpet sample, or similar. If your business doesn’t have samples, add a good coupon for 50% off of the product, or a month’s worth of free service.
  3. Eye-catching Decorations. Print decorative “First class!” labels on the envelope. Buy bulk canceled stamps (especially foreign ones) and stick them on—these are eye-catching and intriguing.
  4. Reverse Psychology. Print an admonition on the envelope that it should not be opened at any cost. Then, either on the back of the envelope or on the inside, print something like, “…unless you’re ready for the deal of a lifetime!”
  5. Brightly-colored Stickers Catch the Eye. Bold stickers that say things such as “Time Sensitive!” “Open immediately!” or “Response requested!” can also be handy tools for getting the recipient to take a look at what’s inside.
  6. Bigger is Better. Put something inside the envelope that bulks it up or rattles around—pen-and-pad sets, slogan buttons, and the like will beef up your envelope and make it beg the recipient to see what’s inside. Free gifts excite people as well, and don’t have to be expensive.
  7. Overwhelm the Client. This tactic can be costly, but if what you are selling is worth it, go for the gold. Sending your client dollar bills, or something like a telephone or other large item that relates to your sales pitch will definitely get your potential clients’ attention. One manufacturer actually sent a cassette tape and portable recorder—on the tape was a sales pitch from the chief designer of the firm. Just remember, you’ll only want to use this one if the sales potential can pay it off.
  8. Fax Blasts Get Read. Despite what you may have heard, people still use faxes. Faxes tend to be viewed as urgent, so they will get read. Look into service providers that can send a fax to thousands of numbers. Just make sure you use a broadcaster that has a list of businesses who have opted in—unsolicited faxing is illegal in the U.S.
  9. Personalize It! If you can take the time to do the research and target specific clients, a handful of personally-written, well-researched direct letters can really impress your clients.
  10. How about a Resume? Craft your direct mail circular like a resume for your company and product, including experience, accomplishments, and all the key phrases you’d want to see on a resume—you’re applying for their business, after all!

We at Letter Jacket Envelopes know that you have a choice when it comes to buying custom printed envelopes for your business. We can help out with any need that you have, so make sure to go by our website: https://letterjacketenvelopes.com/ or give us a call 877-280-5083 and let us answer your questions!

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