A Postage Rate Change Effects Us All

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 21 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

Direct mail marketing is an important part of business practice, even in the digital age. It is important to view every communication with your clients as a direct contact.

While email blasts and social media postings are now an integral part of any marketing campaign, your business must not neglect direct mail.

The Direct Mail Advantage

Many businesses are foregoing direct mail, and this is a mistake. If you not only continue the process, but increase your efforts, you will stand out above the crowd. You will have a distinct advantage in getting your communications seen by potential clients. When people receive direct mail, they are guaranteed to at least handle the packages, to look through the envelopes.

With social media postings, people scroll past. With email blasts, they can be caught by spam filters and simply deleted. Direct mail envelopes are held and seen and the client must make a decision to open or ignore.

Impact and Economy

With a postage rate change going into effect, you need to make certain that the client makes the choice to open your envelope. You cannot afford to spend money on your direct marketing campaign only to have the package tossed out, unopened. You also cannot afford to forego the advantages of direct marketing.

This leaves many business owners in a conundrum. How can you get the best return on investment (ROI) for your direct marketing campaign? Is it better to not take the risk and just stick with low-cost digital communication? The answer is no. If you stick with email blasts and Facebook postings, you end up just another face in the masses.

Custom Envelopes

The best way to ensure ROI from your direct marketing is to capture your potential clients’ attention with direct mail- using a stunning custom envelope. At Letter Jacket, we can help you design and produce envelopes that will be stunning and classy. We will help make certain your clients look inside.

A custom envelope that features a unique design, interesting color schemes, your company’s logo and other tailored, personalized touches is sure to at least get a second look. That advantage is worth more than several increases in postage cost.

Direct and Digital

The more your packages are opened, the better your return on investment will be. Your direct mail marketing campaign does not have to be separate than or in lieu of your digital marketing. In today’s climate, your digital and direct mail campaigns must actually be in sync. Getting your clients to look inside that custom envelope can direct them to your Facebook page, your Twitter account, your website and email list.

At Letter Jacket, we have the capabilities to design the perfect envelopes to increase your direct mail impact. With our consultation, we can help you improve the ROI for your direct mail marketing campaign and not only make that increased postage worthwhile, but can save you money in the long run.

Satisfaction guaranteed

We are positive you will love your envelopes! If you are not completely satisfied with your purchase, please contact us and we will make it right!


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