business branding

6 Differences Between Church and Business Branding

Branding for a church or non-profit does not always follow all the same rules as branding for a business. If you work for a church or non-profit, you might even feel hesitation about totally adopting words ...
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Keeping Your Brand Human

Small business branding has an advantage. Because you’re still so close to the ground, brand-building blends easily not just with increasing sales, but with deepening relationships and maximizing community impact. As your business grows, here are ...
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Branding 101: Branding Basics for Building Your Brand

Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries to work their magic and bring ...
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