Direct Mail vs. Email: When to Send Which
If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the ...
direct mail campaigns
Best-Kept Secrets: Holiday Fundraiser Marketing
No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...
Maximizing Paper in an Omnichannel World
Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...
7 Fun Tips to Spruce Up Holiday Mail
Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...
Could High-tech Metering Help Your Business?
Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...
Marketers, Combine Mail and Media!
If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...
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