6 Top Print Marketing Gaffes (Don’t Do Any of These)
The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is…
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Postage Add-ons That Are Worth the Extra Cost, Part 2
Social media integration, digital crossover, custom printing, design, and color can all boost your direct mail ROI without breaking your postage budget. There are times, however, when tossing a few…
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Are Newsletters Old News?
Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to…
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Add-ons That Make Extra Postage Worth it
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got…
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Quick (Fun) Tips for Prepping Your Mail
When you’re prepping your mail, are there a million things you’d rather be doing, like organizing your paper clip collection? If so, your mail might need more attitude. Whether you’re…
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Our 10 Best Tips for Direct Mail Marketing: Redux!
In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a…
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The Future of the United States Postal Service: An Update
What is the future of the post office? Unfortunately, the term Post Office or US Post Office has come to be synonymous with inefficiency, frustration and, lately, in the hair-trigger…
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What is the Future of Paper?
Have you ever just sat and wondered “what is the future of paper?” It’s a perfectly understandable question since scientists and technologists have been trumpeting the soon-to-be death of paper…
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Why Do We Call Them Security Envelopes?
Would you print your checking account information on the outside of an envelope before you put it in the mail? What about your social security number? If you use a…
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How you are Missing out by Going Paperless
There is no denying that green is in. Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better…
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