6 Top Print Marketing Gaffes (Don’t Do Any of These)
The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the ...
marketing tips
Marketing to Busy Parents: Best-Kept Secrets
We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...
Postcard or Letter: When to Send Which
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects ...
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