Top Ways to Improve Customer Communications

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 18 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

In the marketing and advertising game, it’s all about reaching out and touching your customers in as direct and attention-getting a manner as possible. In today’s light-speed society, things are becoming ever more competitive, and with more and more folks turning to the Internet for their day-to-day use, direct mail can, if done right, be an eye-catching means of marketing. However, if you don’t use the right tactics, you might find your well-crafted flyers aren’t making a dent. Here are some good ways to improve customer communications.

Improving Customer Communication With Surveys and Gifts

When you mail out your circulars, flyers or newsletters, enclose a gift and a request for feedback (return postage already paid). Make sure that you mark on your custom Letter Jacket envelope that there is a free gift enclosed. This can be anything from a sample of your product, to a gift card. Sending cash is not always recommended, but on occasion companies have put a dollar inside the envelope. This can improve your back-and-forth as customers who receive a free gift are more likely to fill out your surveys.

Mission Statements

With a custom-printed envelope, you can include on the back your company’s mission statement, saying what your product does and does not do for the customer, or what stance you take on the issues you’re presenting. If done properly, this can intrigue customers into opening envelopes.

Calls to Action

Just like on the Internet, direct mail items should include a call to action. Ask the customer to drop you a line by phone or letter, or even include an email address to combine your direct mail and email processes. This can create a very efficient chain of communication and can increase your overall customer communication.

Thank Your Customers

Put a “thank you” note right on the envelope itself, and then enclose one inside the envelope. Customers like it when they feel appreciated, and if you thank them for taking a look at your contents in advance, they might be more likely to see just what’s in the envelope itself. Never underestimate the value of customer appreciation.

Prioritize Your Customer Base

You know what you’re trying to do with your service or product, and the truth is, you can’t serve everyone’s needs. Know which potential customers want services that are far beyond what you can offer, and (kindly and respectfully) let them slip away. Focus on customers that you are going to serve well.

If you have to let them know you can’t serve them, consider sending them to a business that can help them. Such tactics will make customers remember you as being selfless and customer-service oriented, and in the future, they may well come back to look at other products and services you have to offer.

Many of these communication tactics can be easily combined with an attractive, custom-designed envelope to catch the customer’s eye and lure them into opening up the package, which is key to success in direct mail marketing. If you’re looking for the perfect custom envelopes for your direct mail package, feel free to give us a call. We are here to help!

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