Posts

It’s never a bad time to use your manners. But when do you send thank-you letters? People can often feel the love just fine without it. Other times, mailing a thank you note is best to ...

As you celebrate the holidays responsibly, you have to weigh your resources in the balance with hospitality and generosity. And when it comes to greetings, parties, and gifts, there’s a third party to consider: the planet. ...

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the ...

What’s more fun at the post office than picking new stamps? If you said picking holiday stamps, we think you are correct. (Maybe it ties with claiming a package sent December 23 from your wealthy grandma ...

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...

If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...