Marketing Strategies in a Time of Crisis
Marketing during a time of global crises might seem like a near impossible task. The initial reaction for businesses during a crisis is typically to halt all marketing, but in…
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Tips for Staying in Contact with your Congregation
What is the biggest, most important job for a church leader? Hint, it isn’t their service on Sunday. Rather, the biggest job for a church leader is building relationships. Of…
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What Are The Health Implications of Licking Envelopes?
What Should You Know About Licking Envelopes? Licking envelopes is a common practice, but many people wonder if it poses health risks. The good news is that modern envelope adhesives…
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Multichannel Marketing
Direct Mail Takes Campaigns to the Next Level in 2020 Improve overall campaign performance by adding direct mail to the multichannel marketing mix. Technology makes marketing more convenient, but it…
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Ethical Fundraising and Protecting Donor Privacy
Want donors to feel good about giving? Ethical fundraising practices and protecting donor privacy go hand in hand. Nonprofit organizations must work to earn, nurture, and maintain the trust of…
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Saving Money with Custom Coin Envelopes
Branded coin envelopes are being used more and more as a frugal and eye-catching alternative to larger envelopes and more expensive retail packaging. Who’s using them? And for what? And…
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Letters from an Envelope, Pt. 4: Booklet Envelopes and Catalog Envelopes
Maybe someone sprinkled fairy dust in our stockroom, but our booklet envelopes have been speaking up! For our final installment, a booklet envelope and a catalog envelope tell us how to…
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7 Tips for Thank-You Letters (and When Not to Trouble Yourself)
It’s never a bad time to use your manners. But when do you send thank-you letters? People can often feel the love just fine without it. Other times, mailing a…
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Could High-tech Metering Help Your Business?
Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super…
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