3 Direct Mail Trends to Succeed in 2021
2021 is just around the corner, and while 2020 has been challenging, there is anticipation for better days ahead. Direct mail is poised to be the perfect vehicle for today’s…
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Why Does Direct Mail Marketing Work for Schools?
Article Summary: Schools, colleges, universities, and training programs all depend on one thing to grow: people who show up. Reaching those people, prospective students, parents, alumni, and donors, is getting…
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A Walkthrough of Our New Custom-Envelopes Printing Tool
Would you attend a networking event and only hand out blank business cards? Of course not. So why are you mailing blank envelopes? Maybe you’ve never thought much about your…
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Marketing Strategies in a Time of Crisis
Marketing during a time of global crises might seem like a near impossible task. The initial reaction for businesses during a crisis is typically to halt all marketing, but in…
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Tips for Staying in Contact with your Congregation
What is the biggest, most important job for a church leader? Hint, it isn’t their service on Sunday. Rather, the biggest job for a church leader is building relationships. Of…
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What Are The Health Implications of Licking Envelopes?
What Should You Know About Licking Envelopes? Licking envelopes is a common practice, but many people wonder if it poses health risks. The good news is that modern envelope adhesives…
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Multichannel Marketing
Direct Mail Takes Campaigns to the Next Level in 2020 Improve overall campaign performance by adding direct mail to the multichannel marketing mix. Technology makes marketing more convenient, but it…
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Ethical Fundraising and Protecting Donor Privacy
Want donors to feel good about giving? Ethical fundraising practices and protecting donor privacy go hand in hand. Nonprofit organizations must work to earn, nurture, and maintain the trust of…
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Saving Money with Custom Coin Envelopes
Branded coin envelopes are being used more and more as a frugal and eye-catching alternative to larger envelopes and more expensive retail packaging. Who’s using them? And for what? And…
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Letters from an Envelope, Pt. 4: Booklet Envelopes and Catalog Envelopes
Maybe someone sprinkled fairy dust in our stockroom, but our booklet envelopes have been speaking up! For our final installment, a booklet envelope and a catalog envelope tell us how to…
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