Posts

Envelope History

Famous Envelope Mysteries, Part 1!

“Death in the Envelope” sounds like a great BBC special, doesn’t it? If you thought it was just fictional fiancées involved in envelope-related debacles, think again! There are a number of incidents—murder mysteries included—involving the humble ...

Don't Let Envelope Glue Kill Your Fiancée!

Regarding Seinfeld, "The Invitations" episode unfailingly induces a chuckle or two. If you're oblivious to George’s fiancée’s demise due to envelope glue, invest twenty minutes into this episode (YouTube, if you're feeling generous, or Dailymotion, to ...

thank-you letters

7 Tips for Thank-You Letters (and When Not to Trouble Yourself)

It’s never a bad time to use your manners. But when do you send thank-you letters? People can often feel the love just fine without it. Other times, mailing a thank you note is best to ...

celebrate the holidays responsibly

How to Celebrate the Holidays Responsibly and Keep them Eco-Friendly

As you celebrate the holidays responsibly, you have to weigh your resources in the balance with hospitality and generosity. And when it comes to greetings, parties, and gifts, there’s a third party to consider: the planet. ...

Direct Mail vs. Email: When to Send Which

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the ...

Holiday Stamps, a Brief History

What’s more fun at the post office than picking new stamps? If you said picking holiday stamps, we think you are correct. (Maybe it ties with claiming a package sent December 23 from your wealthy grandma ...

holiday fundraising

Best-Kept Secrets: Holiday Fundraiser Marketing

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...

Maximizing Paper in an Omnichannel World

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...

7 Fun Tips to Spruce Up Holiday Mail

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

balance marketing with the bottom line

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

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