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Could High-tech Metering Help Your Business?

Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...
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Marketers, Combine Mail and Media!

If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...
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7 Reasons Why Subscriptions Survive

This may come as news, but remember subscriptions? You know, those physical objects that used to come in the mail, regularly, with your name on the envelope. No, not bills. The ones you picked out, that ...
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How to Know When to Splurge on Direct Mail

How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...
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Get Ahead with 6 Holiday Invitation Tips

Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. ...
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Best-Kept Secrets: Marketing to Millennials as Parents

“Marketing to Millennials”—you’ve been hearing it for the past ten years. Is there anything new under the sun to say? Well, yes! Because Millennials have grown up. They’re still buying faux-vintage denim, but now they’re also ...
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6 print marketing mistakes

6 Top Print Marketing Gaffes (Don’t Do Any of These)

The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the ...
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booklet ideas

Booklet Ideas for Your Next Direct Mail Project

Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...
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Postage Add-ons That Are Worth the Extra Cost, Part 2

Social media integration, digital crossover, custom printing, design, and color can all boost your direct mail ROI without breaking your postage budget. There are times, however, when tossing a few extra bucks USPS’s way may be ...
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Marketing to Busy Parents: Best-Kept Secrets

We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...
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