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Multichannel Marketing

Multichannel Marketing

Direct Mail Takes Campaigns to the Next Level in 2020 Improve overall campaign performance by adding direct mail to the multichannel marketing mix. Technology makes marketing more convenient, but it can also feel cold and impersonal. ...
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ethical fundraising

Ethical Fundraising and Protecting Donor Privacy

Want donors to feel good about giving? Ethical fundraising practices and protecting donor privacy go hand in hand. Nonprofit organizations must work to earn, nurture, and maintain the trust of their donors. There are many ways ...
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Saving Money with Custom Coin Envelopes

Saving Money with Custom Coin Envelopes

Branded coin envelopes are being used more and more as a frugal and eye-catching alternative to larger envelopes and more expensive retail packaging. Who’s using them? And for what? And how does branding coin envelopes boost ...
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Letters from an Envelope, Pt. 4: Booklet Envelopes and Catalog Envelopes

Maybe someone sprinkled fairy dust in our stockroom, but our booklet envelopes have been speaking up!  For our final installment, a booklet envelope and a catalog envelope tell us how to get the most bang for your ...
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thank-you letters

7 Tips for Thank-You Letters (and When Not to Trouble Yourself)

It’s never a bad time to use your manners. But when do you send thank-you letters? People can often feel the love just fine without it. Other times, mailing a thank you note is best to ...
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Could High-tech Metering Help Your Business?

Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...
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