Blog

2021 is just around the corner, and while 2020 has been challenging, there is anticipation for better days ahead. Direct mail is poised to be the perfect vehicle for today’s climate, as it is perhaps the ...

Schools, colleges, universities, trade schools, and training programs depend on one thing to succeed, students. But how do you reach those students? Direct mail marketing can help you connect with parents and alumni, increase enrollment, and ...

Would you attend a networking event and only hand out blank business cards? Of course not. So why are you mailing blank envelopes? Maybe you’ve never thought much about your envelopes before. You stuff them with ...

Marketing during a time of global crises might seem like a near impossible task. The initial reaction for businesses during a crisis is typically to halt all marketing, but in reality it’s crucial for businesses to ...

What is the biggest, most important job for a church leader? Hint, it isn’t their service on Sunday. Rather, the biggest job for a church leader is building relationships. Of course, this relationship building can happen ...

Will swimming after you eat make you sick? Is there a trick to alleviate the sting of a jellyfish sting? Can you die from licking an envelope? If you watch a lot of television, you might ...

Direct Mail Takes Campaigns to the Next Level in 2020 Improve overall campaign performance by adding direct mail to the multichannel marketing mix. Technology makes marketing more convenient, but it can also feel cold and impersonal. ...

Want donors to feel good about giving? Ethical fundraising practices and protecting donor privacy go hand in hand. Nonprofit organizations must work to earn, nurture, and maintain the trust of their donors. There are many ways ...

Branded coin envelopes are being used more and more as a frugal and eye-catching alternative to larger envelopes and more expensive retail packaging. Who’s using them? And for what? And how does branding coin envelopes boost ...

Maybe someone sprinkled fairy dust in our stockroom, but our booklet envelopes have been speaking up!  For our final installment, a booklet envelope and a catalog envelope tell us how to get the most bang for your ...