3 Direct Mail Trends to Succeed in 2021
2021 is just around the corner, and while 2020 has been challenging, there is anticipation for better days ahead. Direct mail is poised to be the perfect vehicle for today’s climate, as it is perhaps the ...
direct mail marketing
3 Reasons Why Schools Need Direct Mail Marketing
Schools, colleges, universities, trade schools, and training programs depend on one thing to succeed, students. But how do you reach those students? Direct mail marketing can help you connect with parents and alumni, increase enrollment, and ...
Letters from an Envelope, Pt. 2: Larry the Security Envelope
Meet Larry, the security envelope. He means business. (But mostly finance.) He’s been around the marketing block and he’s seen a lot in his day. We interviewed him to get his take on what it’s like ...
Letters from an Envelope, Pt. 1: Number 10 Envelopes
Call me Number 10. Perhaps you were looking for me, a humble number 10 envelope. Perhaps you found me in the back of a drawer while looking for a blue highlighter. Welcome to my world. Letters ...
Best-Kept Secrets: Holiday Fundraiser Marketing
No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...
Maximizing Paper in an Omnichannel World
Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...
7 Fun Tips to Spruce Up Holiday Mail
Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...
Marketers, Combine Mail and Media!
If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...
How to Know When to Splurge on Direct Mail
How do you know when to take your direct mail campaign up a notch? As a business or non-profit, you’re under constant pressure to impress, yet you’ve always got to keep an eye on the bottom ...
Get Ahead with 6 Holiday Invitation Tips
Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. ...
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