Postcard or Letter: When to Send Which
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most…
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How to Spice Up Your Fundraising Mail
During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture…
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Add-ons That Make Extra Postage Worth it
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got…
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Who's Reading Your Direct Mail?
You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about…
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Quick (Fun) Tips for Prepping Your Mail
When you’re prepping your mail, are there a million things you’d rather be doing, like organizing your paper clip collection? If so, your mail might need more attitude. Whether you’re…
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Connecting Direct Mail with Social Media
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have…
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Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales…
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Make Your Direct Mail Marketing Campaign Stand Out
You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is…
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