direct mail marketing

Postcard or Letter: When to Send Which

The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects ...

How to Spice Up Your Fundraising Mail

During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your ...

Man writing a letter - emotional impact of letters

Emotional Impact of the Analog Letter

Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional ...

Add-ons That Make Extra Postage Worth it

We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the ...

Who's Reading Your Direct Mail?

You want to make sure your direct mail gets to the right audience at the right time. Do you know who’s reading your direct mail campaigns? We’re not talking about making sure your mailing lists include ...

Quick (Fun) Tips for Prepping Your Mail

When you’re prepping your mail, are there a million things you’d rather be doing, like organizing your paper clip collection? If so, your mail might need more attitude. Whether you’re in the design or the mail-out ...

Connecting Direct Mail with Social Media

We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting ...

Why Direct Mail Marketing Is (Still) Making a Comeback

We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...

Make Your Direct Mail Marketing Campaign Stand Out

You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...

Can Using Color Increase Donations?

Summary: Can Using Color Increase Donations? Color psychology can influence how donors perceive fundraising mail and whether they choose to open it. Different colors create different emotional responses, from urgency and excitement to trust and stability. ...

direct mail marketing

Postcard or Letter: When to Send Which

How to Spice Up Your Fundraising Mail

Emotional Impact of the Analog Letter

Add-ons That Make Extra Postage Worth it

Who's Reading Your Direct Mail?

Quick (Fun) Tips for Prepping Your Mail

Connecting Direct Mail with Social Media

Why Direct Mail Marketing Is (Still) Making a Comeback

Make Your Direct Mail Marketing Campaign Stand Out

Can Using Color Increase Donations?

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