marketing tips

Business Envelope Sizes & Formats 101

First impressions count. A flimsy envelope can hurt your brand more than help it. When it comes to business communication, the way documents are presented can make a big difference. Envelopes are an often-overlooked detail. Did ...

Best Practices for Storing and Caring for Envelopes

Envelopes might seem like a small part of your day-to-day business or personal correspondence, but their proper storage and care are essential to maintaining quality and functionality. Whether managing a large volume of mail or simply ...

Best-Kept Secrets: Holiday Fundraiser Marketing

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...

Maximizing Paper in an Omnichannel World

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...

7 Fun Tips to Spruce Up Holiday Mail

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

Could High-tech Metering Help Your Business?

Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...

Get Ahead with 6 Holiday Invitation Tips

Already planning for December? It’s almost never too early for (drumroll, please!) holiday invitation tips! Holiday events are important. They can be very good news for your budget, whether your goal includes sales, fundraising, or celebrating. ...

Best-Kept Secrets: Marketing to Millennials as Parents

“Marketing to Millennials”—you’ve been hearing it for the past ten years. Is there anything new under the sun to say? Well, yes! Because Millennials have grown up. They’re still buying faux-vintage denim, but now they’re also ...

6 Top Print Marketing Gaffes (Don’t Do Any of These)

The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the ...

marketing tips

Business Envelope Sizes & Formats 101

Best Practices for Storing and Caring for Envelopes

Best-Kept Secrets: Holiday Fundraiser Marketing

Maximizing Paper in an Omnichannel World

7 Fun Tips to Spruce Up Holiday Mail

Balance Marketing with the Bottom Line

Could High-tech Metering Help Your Business?

Get Ahead with 6 Holiday Invitation Tips

Best-Kept Secrets: Marketing to Millennials as Parents

6 Top Print Marketing Gaffes (Don’t Do Any of These)

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