The Power of the Thank You Card

Meet the writer: Karen Pieper

Hi, I'm Karen! I've been in the industry for 21 years and can't wait to share my perspective on all things direct mail. I'm currently the Digital Marketing Manager at Letter Jacket Envelopes and deal with tasks from managing the website, facilitating conversations with customers, and much more!

We live in a fast-paced, instant gratification society where everything has to be finished and out the door yesterday. With everyone trying to be so efficient, some bits of etiquette that were once considered mandatory and expected have fallen by the wayside.

Little touches such as thank you cards are often viewed as passé. Nothing could be further from the truth; since few people bother with personal notes, those who use them get noticed. The thank you card is more important now than ever before.

A Stand-Out Effort

Thank you cards are a powerful and effective way of telling a customer or potential customer that you appreciate them taking the time to look at your services. Even better, if the thank you card is handwritten, it is more appreciated and noticed.

If you are a larger business and have a lot of clients, it can be difficult to handwrite cards for every client. Still, if you send a few every so often to important or new customers, you can certainly build customer loyalty from the effort. Some businesses even hire people to create personalized and custom thank you cards.

Advantage over Email

Since businesses tend to communicate electronically these days, a physical thank you card will give you an edge over the usual email blast, electronic newsletter or online survey. People will appreciate the effort and enjoy the feel of a physical envelope and card. It is a nod back to a simpler time when people took the time to be courteous to one another- and it has an impact.

What a Card Says

A thank you card says that you are taking the time to acknowledge your customers. It shows that you pay attention. Emails and surveys are well and good, but they can be generated automatically without a human being ever even taking part in the process. A thank you card requires human interaction. It requires courtesy and a degree of consideration.

A thank you card is personal. It shows that you go the extra distance for your clients and not only builds a loyalty base among your customers, but can create new customers as word of mouth spreads that you are a company who cares.

Be Seen

Of course, a thank you card is only meaningful if your customers see them. We live in an era where junk mail clogs our boxes. You will need a means by which your clients are sure to see the note. A custom-designed envelope with a bright color, your company logo and an attractive font will give the extra push you need.

At Letter Jacket, our custom envelopes are an ideal complement to your personalized thank you card. We can work with you to create the perfect envelope design to ensure your thank you card gets noticed. If you have any questions about custom envelopes for your thank you notes, please give us a call. We are here to help!

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