Posts

Nobody ever said running a small business was easy. In fact, it is one of the most challenging, stressful and difficult enterprises a person can undertake. It is working 24 hours a day, 7 days a ...

Basic branding and marketing are essential to the longevity and viability of churches these days. As the war on religion in our society and culture continues, churches need to work harder to bring in followers, build ...

Few people think about marketing and branding when it comes to churches and other religious institutions, but this is a big mistake. In fact, branding and a marketing identity for religious institutions are more important now ...

Churches and faith-based institutes are struggling. There is a conflict between secular society and those seeking comfort in spirituality. Even as people turn back towards religion, tithing in churches still suffers, and churches are having to ...

Many people don’t consider logos when they think about churches, but even for these nonprofit, faith-based organizations, branding is important. We live in an increasingly secular society where people are searching for spirituality and a way ...

Envelopes have a storied history almost as long as the idea of letter-carrying itself. In the United States, envelope history is entwined with such landmark cultural events as the Civil War, the second Industrial Revolution and ...

Those touting the death of email are being myopic at best and fraudulent at worst. These discussions mimic the popular “x is the new y” mindset that dismissed direct mail, which is still very much alive ...

Church branding is becoming a critical issue, not just for the health of individual churches but for the state of organized Christianity as a whole. Since the 1960s, both church membership and regular service attendance numbers ...

Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes ...

With more registered businesses out in the wild than ever before, achieving brand differentiation has become a critically important endeavor. Brands that fail to differentiate get trapped in “me, too” syndrome — or worse, obscurity. Those ...