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Direct Mail Now — Direct Mail’s Astoundingly Low Cost Per Lead

Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest ratio out of any advertising forms ...
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Letter Jacket Envelopes| We’re Known for Great Customer Service

Most of what you find on these blog posts will be helpful news and advice about direct mail best practices, but today, we are going to do something a little different. Not one to toot our ...
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History of the Oscars Envelope

The most important prop in the Academy Awards may not be the Oscar statuette itself but rather the sealed 6 x 9 booklet Oscars envelope that conceals the award winners. Since 1941, the winning nominees of ...
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Branding 101: Branding Basics for Building Your Brand

Building your brand in a way that resonates with a wide audience is more art than science. Some of the best branding experts in the world are paid handsome salaries to work their magic and bring ...
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Basics and Direct Mail Best Practices

Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last post talked about how direct mail ...
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Paper Products and Sustainability

Direct mail programs in this modern day and age can be just as sustainable if not more so than paperless programs. From lumber foresters to mills to raw paper manufacturers, every industry is doing their part ...
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Best Tax Envelopes This Season

The New Year may have just hit, but there is no time like the present when it comes to preparing for tax season. Before you know it, thousands of people will be requesting assistance preparing and ...
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Direct Mail Now: Why Direct Mail Is Making a Comeback

As part of our effort to educate our audience on the state of direct mail as well as strategies that make direct mail campaigns more effective, we are beginning a new continuing post series. We are ...
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Branding 101: Using Physical Elements of Envelopes to Relay Brand Messages

As part of our branding basics series, this post will address how the physical elements of envelopes can be a powerful branding ally. While we know that direct mail marketing is still effective, we also recognize ...
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Custom-Printed Envelopes 101: Bangtails

Bangtail envelopes are a relatively uncommon paper folding design where a loose slip of paper is attached to the envelope flap or the back of the envelope, just like a tail. This slip is attached with ...
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