6 Top Print Marketing Gaffes (Don’t Do Any of These)
The buzz these days is all about digital marketing and how to do it right. But what about good old print? You need to get it right because print is an investment. Just because it’s the ...
direct mail marketing
Booklet Ideas for Your Next Direct Mail Project
Designing a booklet? You need ideas. Annual reports, magazines, lookbooks, catalogs, newsletters, and program highlights all need more time and space—and, therefore, more spot-on design and copy—to get the message across. You also need your booklet ...
Postage Add-ons That Are Worth the Extra Cost, Part 2
Social media integration, digital crossover, custom printing, design, and color can all boost your direct mail ROI without breaking your postage budget. There are times, however, when tossing a few extra bucks USPS’s way may be ...
Marketing to Busy Parents: Best-Kept Secrets
We’re kicking off a best-kept secrets series, and starting it with a target audience that might be on your radar: busy parents. From lunch menus to doctors appointments to work meetings, parents are bombarded with official information ...
Are Newsletters Old News?
Hear ye, hear ye, extra, extra! You’ve got updates, announcements, thank-yous, and stories to share. That’s because things around your business or non-profit are buzzing. Or maybe you’re trying to create some buzz. However it’s going ...
5 Ways to Raise Your Direct Mail ROI
You pay more for tailored Italian chinos than for cargo khakis. But wearing your chinos to the beach and your khakis to an interview wouldn’t be your smartest move. You’ve got to strategize how you wear ...
Postcard or Letter: When to Send Which
The World Cup is over. Can you handle more competition? We’re sending two popular direct mail items head-to-head: the Postcard or Letter. When planning a campaign, one of your most important decisions is format. It affects ...
How to Spice Up Your Fundraising Mail
During fundraising season, you’re marketing to two groups: those who have never given (prospecting mailings) and those who have (house-file mailings). Here are a few tips on how to capture them both, while spicing up your ...
Emotional Impact of the Analog Letter
Emails are fast. Easy. They seem super-cheap. They’ve revolutionized business and non-profit communications with no sign of turning back. So why bother sending a piece of paper stuffed into an envelope anymore? Learn to leverage the emotional ...
Add-ons That Make Extra Postage Worth it
We know you’re watching the budget for your office, and an important part of the budget is postage. When you’re ready to save as much as you can, we’ve got tips for you. But here’s the ...
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