business

Sustainability is not a trend—it's a necessity. People are becoming more thoughtful about the impact their consumer choices have on the environment. Over the past five years, online searches for sustainable products have increased by 71% ...

Designing custom-printed envelopes might seem simple, but there is much to consider. It’s like picking out the perfect outfit for your message, and choosing the right printing technique and finishing touch is the final touch to ...

There’s no such thing as “one-size-fits-all.” Envelopes are meant to stand out and start the conversation—their job is to set the right tone. What does that mean? Well, imagine receiving a wedding invitation in an envelope ...

Envelopes might seem like a small part of your day-to-day business or personal correspondence, but their proper storage and care are essential to maintaining quality and functionality. Whether managing a large volume of mail or simply ...

In the days of text, when even email is on the wane, it can be easy to get sloppy with business writing. I mean IDK what’s the problem with sneding qiuck communication if it looks great ...

There is no denying that green is in.  Everywhere you turn companies are wooing the environmentally-conscious customer by claiming that their paper-free billing, whether it’s e-billing or e-statements, is “better for the environment” or “saves trees.” ...

Booklet envelopes are medium-sized envelopes designed for larger, unfolded materials that would not fit in a standard #10-sized envelope. They are perfect for sending small brochures, pamphlets, booklets or stacks of unfolded, unbound paper. Booklet envelopes ...

Those outside the design world may not understand the impact that trending colors have. After all, can there really be such a thing as 2016 hot colors or “inventing” a new color? While every color under ...

Conventional marketing knowledge seems to have forgotten all about direct mail — unless, that is, you look at the numbers. Direct mail CPL (cost per lead) still maintains the highest ratio out of any advertising forms ...

Direct Mail Now is our series covering what is currently happening in the direct mail world along with the most up-to-the-minute advice, strategies and direct mail best practices. Our last post talked about how direct mail ...