Is Black a Color?
Do you lay awake at night thinking of ways to solve problems far outside your realm of experience? We probably all have at some point in time. When you tire of coming up with ideas to ...
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Ways to Save on Postage
Postage costs keep rising. After the most recent postal rate increase on January 22nd many small businesses are searching for ways to save on postage. You may even be considering raising your own flock of carrier pigeons as an ...
What Are Booklet Envelopes?
What are booklet envelopes, and What are some of the best ways to use them? Booklet envelopes are medium to larger sized envelopes designed for holding larger materials that do not fit in a standard envelope. They are ...
Connecting People and Businesses with Custom-Printed Envelopes
No matter what you may have heard, direct mailing is still an essential and vital part of every business’ marketing strategy. We certainly live in a digital world where information travels faster than light, and for ...
Target and Its Bullseye Logo
Logos and branding are possibly the single most important aspect of building success for any company. The world is full of logos that are so well known that the moment we see anything similar, we immediately ...
Civil War Envelopes
Over the past few months we’ve taken a look at the long and storied history of the envelope, and how envelopes actually played an important role in the history of nations, our own nation included. The ...
How to Mitigate Your Slow Season
One of the dreams of being a small business owner is to have freedom, both financial and personal, from the constriction of the traditional work world. However, since running your own business is a 24/7 occupation, ...
The Future of the Post Office…as a Bank?
In the past decade, over 2,000 local bank branches have shut down across the nation. It’s a sad fact, but most of these shutdowns have gone unnoticed by the public at large, because they have mostly ...
Direct Mailing Best Practices and Approaches | Letter Jacket
Welcome to the third in our series on successful direct mail marketing articles! In our past entries we’ve done introductions and explored the basics of a successful direct mailing campaign. In this article, we will be ...
Direct Mail Primer: The How
In our first direct mail primer, we discussed why direct mail marketing is so important to the success of a business — it should from a vital and integral part of your overall marketing campaign in ...
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