Quality vs. Cost: How to Tell When "Extras" Are Worth It
Consider the grocery trip. One week your mind is on your checking account. You keep your head down and stick to your list. But the next week, it’s wiser to stock up on bulk, splurge on ...
Posts
Keeping Your Brand Human
Small business branding has an advantage. Because you’re still so close to the ground, brand-building blends easily not just with increasing sales, but with deepening relationships and maximizing community impact. As your business grows, here are ...
Connecting Direct Mail with Social Media
We all know of tweets and memes that have “gone viral.” But did you know that direct mail can go viral, too? Large companies like Stein Mart and Chick-Fil-A have experimented with new ways of connecting ...
How Efficiency = Hospitality
“But wait -- I’m not in the hospitality industry.” If you just thought that, this blog post is for you. All good industries are hospitality industries. Hospitality doesn’t need aprons and room service. It is an ...
5 Tips for Sending a Holiday Greeting
The holiday festivities are over. Even the honeymoon phase of the post-holiday diet is over. Spring is around the corner. But when holiday time comes back around, you will be prepared. Because when it comes to ...
Upcycling Your Leftover Office Supplies
It’s the start of a new year. Why not start fresh with your office supplies? You know that cabinet that’s so jumbled with binder clips in thirteen sizes, toppling piles of file folders, and bags of ...
Direct Mail Best Practices
Direct mail is no longer the humble best-kept secret of A+ marketing. It’s now commonly known to be the most consistently reliable way of reaching an audience. If you’re ready to take your business or organization ...
Why Direct Mail Marketing Is (Still) Making a Comeback
We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...
Email Has a Carbon Footprint
Believe it or not, when it comes to a carbon footprint, your daily emails don’t have dainty feet. If you’re concerned about the environment, the best solution might be to think twice before going 100 percent digital. ...
Building the Right Type of Business Envelope
So you’re convinced that direct mail is the way to go. Now you need to build the right type of business envelope to catch the eye and tell your story. Read on! But first, let’s address ...
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