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Why Direct Mail Marketing Is (Still) Making a Comeback

We’ve been saying it all along. Direct mail has never gone out of style, but the past few years have seen a resurgence in its effectiveness for business. From sales to relationship-building, here’s a look at ...
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Email Has a Carbon Footprint

Believe it or not, when it comes to a carbon footprint, your daily emails don’t have dainty feet. If you’re concerned about the environment, the best solution might be to think twice before going 100 percent digital. ...
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Building the Right Type of Business Envelope

Building the Right Type of Business Envelope

So you’re convinced that direct mail is the way to go. Now you need to build the right type of business envelope to catch the eye and tell your story. Read on! But first, let’s address ...
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In a Digital World, Make Your Direct Mail Marketing Campaign Stand Out

Make Your Direct Mail Marketing Campaign Stand Out

You may not think that in a digital world, it’s easy to make a direct mail marketing campaign stand out. But the most cutting-edge research shows that direct mail is still vital to seeing a good ...
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The High (and Pesky) Cost of Undeliverable Mail

The High (and Pesky) Cost of Undeliverable Mail

One of the major benefits of direct mail is its physical rather than digital nature. Humans love engaging with the material, and for business, ink and paper are better than ever.But in the physical world, bounceback ...
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Our 10 Best Tips for Direct Mail Marketing: Redux!

Our 10 Best Tips for Direct Mail Marketing: Redux!

In 2014 we shared with you some of the best secrets for catching a potential client’s eye. Now we want to share with you how to keep it. In a world of digital ads, quality paper ...
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Can Using Color Increase Donations?

Can Using Color Increase Donations?

Whether you’re in charge of raising donations for your favorite cause, charity or campaign, you always want to reach or exceed your goal. What are some tools to help you do just that? Think about the ...
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Green Strides in the Paper & Pulp Industry | Letter Jacket Envelopes

Green Strides in the Paper & Pulp Industry

Not long ago, ‘going paperless’ was a term bandied about with great ease and relish by conservationists. Using less or no paper was supposed to be ‘better for the environment or important in saving trees.’ It ...
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Why They Are Called Envelopes | Letter Jacket Envelopes

Why They Are Called Envelopes

To discover why they are called envelopes, we have to travel back to the time before such a thing existed. So, sit back, relax and strap yourself in for a trip in what we call “the ...
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A Short History of Postage Stamps

A Short History of Postage Stamps

Postage stamps and oxygen don’t usually come to mind in the same thought, or train of thought, nor do they appear to be alike in any way. But they do have one thing in common: you ...
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