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How to Celebrate the Holidays Responsibly and Keep them Eco-Friendly

As you celebrate the holidays responsibly, you have to weigh your resources in the balance with hospitality and generosity. And when it comes to greetings, parties, and gifts, there’s a third party to consider: the planet. ...

Direct Mail vs. Email: When to Send Which

If you run a business, church, or non-profit in the 21st century, you’re not at a loss for marketing options. Where you might be at a loss is figuring out how to sort through all the ...

Holiday Stamps, a Brief History

What’s more fun at the post office than picking new stamps? If you said picking holiday stamps, we think you are correct. (Maybe it ties with claiming a package sent December 23 from your wealthy grandma ...

Best-Kept Secrets: Holiday Fundraiser Marketing

No one can argue with the numbers when it comes to holiday giving. If you’re helping run a non-profit, you know that people not only feel more generous during the holidays, they plan to be more ...

Maximizing Paper in an Omnichannel World

Effective marketing is all about an omnichannel presence. Omnichannel means using a combination of all possible marketing channels at your disposal and linking them together to make them coordinate. The goal is to create a marketing ...

7 Fun Tips to Spruce Up Holiday Mail

Many organizations use holiday greetings and special promotions as a tactic to drive sales and check in with customers toward the end of the year. And that’s smart. But holiday mail, whether from a business or ...

Balance Marketing with the Bottom Line

Direct mail is like walking instead of driving. It takes more out of you, but it’s worth it. You already know that you need a blend of high-speed digital and the appeal of the old-fashioned to ...

Could High-tech Metering Help Your Business?

Last week we posed a question about using the latest in video platforms to boost mail efficiency and effectiveness. We concluded that some nonprofits and businesses might find it super helpful, some not so much. Where ...

Marketers, Combine Mail and Media!

If you’re a marketer, chances are you’ve heard tips on how to combine digital and “analog” experience for your customers, mail with media. Whether that’s through bridging the gap between print and social media, running cross-media ...

7 Reasons Why Subscriptions Survive

This may come as news, but remember subscriptions? You know, those physical objects that used to come in the mail, regularly, with your name on the envelope. No, not bills. The ones you picked out, that ...

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Posts

How to Celebrate the Holidays Responsibly and Keep them Eco-Friendly

Direct Mail vs. Email: When to Send Which

Holiday Stamps, a Brief History

Best-Kept Secrets: Holiday Fundraiser Marketing

Maximizing Paper in an Omnichannel World

7 Fun Tips to Spruce Up Holiday Mail

Balance Marketing with the Bottom Line

Could High-tech Metering Help Your Business?

Marketers, Combine Mail and Media!

7 Reasons Why Subscriptions Survive

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